NeoEdge Networks was a Silicon Valleybased technology and in-game advertising company that enabled casual game publishers and developers to deliver television-like commercials within their products frequently in the context of free-to-consumer casual game play. NeoEdge powered advertising for a variety of game publishers including Yahoo. NeoEdge provided both peer-to-peer game distribution (to reduce costs of distributing games) and in-game advertising (to help increase consumer game play and monetization).
It was renamed Blue Noodle in early 2011 and shut down later that year.
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