Showing 1 - 3 results of 3 for search 'Tybout, Alice M.', query time: 0.01s Refine Results
  1. 1
    Kellogg on branding in a hyper-connected world
    Published 2019
    Other Authors: “…Tybout, Alice M.…”
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  2. 2
    Cognitive and affective responses to advertising
    Published 1989
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    Conference Proceeding Book
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  3. 3
    Kellogg on branding : the marketing faculty of the Kellogg School of Management
    Published 2005
    Other Authors: “…Tybout, Alice M.…”
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