A bibliography of research and writings on marketing and advertising to children /

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Bibliographic Details
Main Author: McNeal, James U.
Format: Book
Language:English
Published: New York : Toronto : New York : Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1991]
Subjects:

MARC

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245 1 2 |a A bibliography of research and writings on marketing and advertising to children /  |c by James U. McNeal. 
246 3 |a Bibliography of research and writings on marketing and advertising to children 
264 1 |a New York :  |b Lexington Books ;  |a Toronto :  |b Maxwell Macmillan Canada ;  |a New York :  |b Maxwell Macmillan International,  |c [1991] 
264 4 |c ©1991 
300 |a vi, 168 pages ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes index 
650 0 |a Child consumers  |z United States  |v Bibliography. 
650 0 |a Advertising and children  |z United States  |v Bibliography. 
650 0 |a Television advertising and children  |z United States  |v Bibliography. 
650 7 |a Child consumers.  |2 fast  |0 (OCoLC)fst00854389 
650 7 |a Advertising and children.  |2 fast  |0 (OCoLC)fst00797827 
650 7 |a Television advertising and children.  |2 fast  |0 (OCoLC)fst01146670 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
655 7 |a Bibliographies.  |2 fast  |0 (OCoLC)fst01919895 
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952 f f |p Library use only  |a Santa Clara University  |b Santa Clara Main Campus  |c University Library  |d University Library ARS Reference Collection  |t 0  |e Z7164.C92 M35 1991  |h Library of Congress classification  |i book  |m 35098105050176  |n c.1