Marketing decision making: a model building approach.

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: New York : Holt, Rinehart and Winston, [1971]
Series:Holt, Rinehart, and Winston marketing series.
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University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5415 .K63
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