Marketing research : measurement and method : a text with cases

Marketing research : measurement and method : a text with cases /

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Bibliographic Details
Main Author: Tull, Donald S.
Other Authors: Hawkins, Del I.
Format: Book
Language:English
Published: New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1993]
Edition:Sixth edition.
Subjects:
Marketing research.
Marketing research > Case studies.
Case studies.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5415.2 .T83 1993
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