The story factor : secrets of influence from the art of storytelling /

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Bibliographic Details
Main Author: Simmons, Annette
Format: Book
Language:English
Published: Cambridge, Mass. : Perseus Pub., [2001]
Subjects:

MARC

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100 1 |a Simmons, Annette.  |0 http://id.loc.gov/authorities/names/n97059847 
245 1 4 |a The story factor :  |b secrets of influence from the art of storytelling /  |c Annette Simmons. 
246 3 |a Story factor 
264 1 |a Cambridge, Mass. :  |b Perseus Pub.,  |c [2001] 
264 4 |c ©2001 
300 |a xviii, 254 pages ;  |c 22 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a "Inspiration, influence, and persuasion through the art of storytelling"--Cover. 
504 |a Includes bibliographical references (pages 243-246) and index. 
505 0 |a The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller. 
650 0 |a Storytelling.  |0 http://id.loc.gov/authorities/subjects/sh85128407 
650 7 |a Storytelling.  |2 fast  |0 (OCoLC)fst01134169 
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952 f f |p Circulating  |a Santa Clara University  |b Santa Clara Main Campus  |c University Library  |d University Library Main Stacks, Lower Level  |t 0  |e PN4193.I5 S5 2001  |h Library of Congress classification  |i book  |m 35098107339130  |n c.1