The myth of excellence : why great companies never try to be the best at everything

The myth of excellence : why great companies never try to be the best at everything /

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Bibliographic Details
Main Author: Crawford, Frederick A.
Other Authors: Mathews, Ryan
Format: Book
Language:English
Published: New York : Crown Business, [2001]
Edition:First edition.
Subjects:
Marketing research > Case studies.
Consumer behavior > Case studies.
Shopping > Case studies.
Marketing research.
Consumer behavior.
Shopping.
Case studies.

University Library ARS Main Stacks

Holdings details from University Library ARS Main Stacks
Call Number: HF5415.2 .C76 2001
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