|
|
|
|
| LEADER |
00000cam a22000004a 4500 |
| 001 |
b1746137 |
| 003 |
CStclU |
| 005 |
20240627103236.0 |
| 008 |
011102t20022002utua b 001 0 eng |
| 010 |
|
|
|a 2001006781
|
| 020 |
|
|
|a 0874807131 (hard : alk. paper)
|
| 035 |
|
|
|a (OCoLC)48376167
|
| 040 |
|
|
|a DLC
|c DLC
|d UtOrBLW
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a STAM
|
| 050 |
0 |
0 |
|a GV721.5
|b .B32 2002
|
| 100 |
1 |
|
|a Barney, Robert Knight,
|d 1932-
|0 http://id.loc.gov/authorities/names/n87808945
|
| 245 |
1 |
0 |
|a Selling the five rings :
|b the International Olympic Committee and the rise of Olympic commercialism /
|c Robert K. Barney, Stephen R. Wenn, Scott G. Martyn.
|
| 264 |
|
1 |
|a Salt Lake City :
|b The University of Utah Press,
|c [2002]
|
| 264 |
|
4 |
|c ©2002
|
| 300 |
|
|
|a xvi, 384 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 505 |
0 |
|
|a An epilogue as prologue : Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge.
|
| 504 |
|
|
|a Includes bibliographical references (pages 289-368) and index.
|
| 610 |
2 |
0 |
|a International Olympic Committee.
|0 http://id.loc.gov/authorities/names/n80125398
|
| 610 |
2 |
7 |
|a International Olympic Committee.
|2 fast
|0 (OCoLC)fst00549528
|
| 650 |
|
0 |
|a Olympics
|x Economic aspects.
|0 http://id.loc.gov/authorities/subjects/sh2010104391
|
| 650 |
|
0 |
|a Television and sports.
|0 http://id.loc.gov/authorities/subjects/sh85133492
|
| 650 |
|
7 |
|a Olympics
|x Economic aspects.
|2 fast
|0 (OCoLC)fst01045589
|
| 650 |
|
7 |
|a Olympics.
|2 fast
|0 (OCoLC)fst01045581
|
| 650 |
|
7 |
|a Television and sports.
|2 fast
|0 (OCoLC)fst01146693
|
| 700 |
1 |
|
|a Wenn, Stephen R.,
|d 1964-
|0 http://id.loc.gov/authorities/names/n2001093128
|
| 700 |
1 |
|
|a Martyn, Scott G.,
|d 1966-
|0 http://id.loc.gov/authorities/names/n2001093123
|
| 907 |
|
|
|a .b17461376
|b 240629
|c 030113
|
| 998 |
|
|
|a umn
|b 030401
|c m
|d a
|e -
|f eng
|g utu
|h 0
|
| 918 |
|
|
|a .bckstg
|b 2016-12-01
|
| 999 |
f |
f |
|i 66f275e3-9706-576f-8403-0f0008bbc42f
|s 0e448186-a992-50e8-9bbc-e0d16600230b
|t 0
|
| 952 |
f |
f |
|p Circulating
|a Santa Clara University
|b Santa Clara Main Campus
|c University Library
|d University Library Main Stacks, Lower Level
|t 0
|e GV721.5 .B32 2002
|h Library of Congress classification
|i book
|m 35098106174199
|n c.1
|