The persuaders /
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and...
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| Corporate Authors: | , , |
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| Other Authors: | , , , |
| Format: | Video DVD |
| Language: | English |
| Published: |
[Alexandria, Va.] :
PBS Home Video,
[2004]
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| Subjects: |
| Summary: | Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. |
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| Item Description: | Originally broadcast on Nov. 9, 2004 as a segment of Frontline. "This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container. |
| Physical Description: | 1 videodisc (approximately 90 min.) : sound, color ; 4 3/4 in. |
| Format: | DVD. |
| Production Credits: | Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli. |
| ISBN: | 0793646855 |