The persuaders

The persuaders /

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Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and...

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Bibliographic Details
Corporate Authors: Ark Media (Firm), WGBH (Television station : Boston, Mass.), PBS Home Video
Other Authors: Goodman, Barak, Goodman, Rachel Dretzin, Soenens, Muriel, Rushkoff, Douglas
Format: Video DVD
Language:English
Published: [Alexandria, Va.] : PBS Home Video, [2004]
Subjects:
Advertising.
Public relations.
Marketing.
Advertising > United States.
United States.

MARC

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508 |a Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli. 
511 0 |a Correspondent: Douglas Rushkoff. 
520 |a Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. 
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