Marketing /
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Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Amsterdam ; New York :
North-Holland,
1993.
|
Series: | Handbooks in operations research and management science ;
v. 5. |
Subjects: |
Physical Description: | xiv, 895 pages : illustrations ; 25 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0444889574 (acid-free paper) 9780444889577 (acid-free paper) |