The automobile industry : its economic and commercial development /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Arno Press,
1972.
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| Series: | Technology and society.
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| Subjects: |
Table of Contents:
- 1. An epoch in transportation: The significance of automotive transportation
- Effects upon rural life
- Other influences upon rural life
- Changes in Metropolitan organization
- The development of post roads
- The motor's general social influence
- 2. The evolution of mass production: Manufacturing proficiency and commercial development
- Invention and early construction
- Rapid development of manufacture
- Historical basis of present-day methods of production
- Early productive organization
- Development of standardization in Chassis parts
- Development of internal plant economies
- External versus internal economies
- 3. Growth of the market, 1903-1916: The basis of consumer demand
- Consumer demand and price determination
- General growth in market demand
- Character of market demand
- The underlying causes of demand changes
- Saturation of the high-priced car market
- Summary: market development through 1916
- 4. Market development, 1917-1926: General characteristics of the period
- The self-starter, the Cord tire, and other refinements
- The rise of the closed car
- Introduction of installment sales
- Production by cylinder and price classes
- 5. Methods of market distribution: Retail and wholesale distributive channels
- Characteristics of distribution through dealers
- Marketing cooperation and control by the factory
- Speed competitions and reliability contests
- Technical contributions from the early tours
- 6. The entrance and exit of firms, 1903-1926: The shifting personnel of particular industries
- The length of life companies and the causes of failure
- Failures year by year
- Cuases of changing rates of failure
- Average life of firms leaving the industry
- 7. The rise and fall of firms, 1903-1926: The relative movements of specific firms
- Movements between production groups, 1903-1916
- Summary of movements from group to group; exceptional cases
- Movements between production groups, 1917-1926
- Movements of conspicuous leaders relative to each other, 1903-1924
- Causes of changes in leadership
- 8. Concentration and combination; manufacturers' associations: The scale of production
- Combinations in the industry's history
- The association of licensed automobile manufacturers
- The National automobile Chamber of Commerce
- 9. The fortunes of leading producers: The net incomes of Ford, Reo, and Packard, 1905-1926
- The earnings of six other companies
- The level of profits as represented by nine to fifteen large concerns
- The nature of profits in a new industry
- 10. Market stabilization and industrial maturity: Stabilization of demand and the replacement market
- Relation between the new car and used car markets
- The export market
- The importance of marketing policy.