Focus groups : a practical guide for applied research /
"This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customer...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
[2009]
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| Edition: | Fourth edition. |
| Subjects: | |
| Online Access: | View Table of contents only |
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