Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Ithaca, NY :
Paramount Market Publishing,
[2009]
|
| Subjects: |
Table of Contents:
- Part 1: Meet the new Americans
- Melting pots, multiculturalism and marketing to the new America
- Hispanic Americans
- African Americans
- Asian Americans
- LGBT Americans
- Post-ethnic America and people of mixed race
- Part 2: The rules of multicultural marketing
- Rule 1: Boost your MQ
- Rule 2: Divide and conquer
- Rule 3: Don't trust the experts
- Rule 4: Don't let the joke be on you
- Rule 5: Don't get lost in translation
- Rule 6: Push their buttons
- Rule 7: Market on a wink and a prayer
- Rule 8: Make up, don't cover up.