Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation /

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Bibliographic Details
Main Author: Morse, David R., 1961-
Format: Book
Language:English
Published: Ithaca, NY : Paramount Market Publishing, [2009]
Subjects:
Target marketing > United States.
Market segmentation > United States.
Minority consumers > United States.
Target marketing.
Market segmentation.
Minority consumers.
United States.
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Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation
by Morse, David R., 1961-
Published 2018
Book
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