Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry

Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry /

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Bibliographic Details
Main Author: Robertson, David C. (David Chandler)
Other Authors: Breen, Bill
Format: Book
Language:English
Published: New York : Crown Business, [2013]
Edition:First edition.
Subjects:
LEGO koncernen (Denmark)
Toy industry > Denmark > Management.
LEGO toys > History.
Toy industry > Management.
Toy industry.
LEGO toys.
Denmark.
History.
Description
Physical Description:xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780307951601
030795160X

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