Keep your donors : the guide to better communications & stronger relationships /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
[2008]
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| Series: | AFP fund development series.
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
MARC
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| 100 | 1 | |a Ahern, Tom, |d 1947- |0 http://id.loc.gov/authorities/names/n77019457 | |
| 245 | 1 | 0 | |a Keep your donors : |b the guide to better communications & stronger relationships / |c Tom Ahern, Simone Joyaux. |
| 264 | 1 | |a Hoboken, N.J. : |b John Wiley & Sons, |c [2008] | |
| 264 | 4 | |c ©2008 | |
| 300 | |a xxiv, 453 pages : |b illustrations ; |c 26 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a AFP fund development series | |
| 504 | |a Includes bibliographical references (pages 431-433) and index. | ||
| 505 | 0 | |a Ch. 1. Beginning at the beginning : the context for everything else -- ch. 2. The red pants factor : a story about the power of questioning -- ch. 3. Key components of effective organizations : part of the larger context for this work -- ch. 4. What relationships are and why we have them : the art of human interaction -- ch. 5. Five rather deadly sins : warnings about relationships and solicitation -- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts -- ch. 7. Identify the predisposed : finding new prospects for your organization -- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time -- ch. 9. Emotions : the decision makers -- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you -- ch. 11. Creating your relationship-building plan : write it down -- ch. 12. Planning donor communications : stay in touch -- ch. 13. Characteristics of effective communications : how the sausage gets made -- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice -- ch. 15. Telling a story : then what happened? -- ch. 16. Communications and social styles : did you see what I mean? -- ch. 17. Conversation nurtures relationships : asking questions to learn more -- ch. 18. The case for support : why should anyone give you money? -- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors -- ch. 20. The web site home page : click, search, do, read? : not so much -- ch. 21. Tips for writing : think first, write later -- ch. 22. Readability : visual aspects of good communication -- ch. 23. Monitoring progress and measuring results : how effective are your communications? -- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program? -- ch. 25. Coda : philanthropy's moral dilemma. | |
| 650 | 0 | |a Fund raising. |0 http://id.loc.gov/authorities/subjects/sh85052363 | |
| 650 | 0 | |a Nonprofit organizations |x Finance. |0 http://id.loc.gov/authorities/subjects/sh95002242 | |
| 650 | 0 | |a Business communication. |0 http://id.loc.gov/authorities/subjects/sh87004551 | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 7 | |a Business communication. |2 fast |0 (OCoLC)fst00842419 |0 http://id.worldcat.org/fast/842419 | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 |0 http://id.worldcat.org/fast/885533 | |
| 650 | 7 | |a Fund raising. |2 fast |0 (OCoLC)fst00936143 |0 http://id.worldcat.org/fast/936143 | |
| 650 | 7 | |a Nonprofit organizations |x Finance. |2 fast |0 (OCoLC)fst01038899 |0 http://id.worldcat.org/fast/1038899 | |
| 650 | 7 | |a Nonprofit organizations. |2 fast |0 (OCoLC)fst01038875 | |
| 700 | 1 | |a Joyaux, Simone P. |0 http://id.loc.gov/authorities/names/n96105306 | |
| 830 | 0 | |a AFP fund development series. |0 http://id.loc.gov/authorities/names/n2004151497 | |
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