How to measure anything : finding the value of "intangibles" in business /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2014]
|
| Edition: | Third edition. |
| Subjects: | |
| Online Access: | Connect to this title online (unlimited simultaneous users allowed; 325 uses per year) |
Table of Contents:
- Machine generated contents note: ch. 1 Challenge of Intangibles
- Alleged Intangibles
- Yes, I Mean Anything
- Proposal: It's about Decisions
- "Power Tools" Approach to Measurement
- Guide to the Rest of the Book
- ch. 2 Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily
- How an Ancient Greek Measured the Size of Earth
- Estimating: Be Like Fermi
- Experiments: Not Just for Adults
- Notes on What to Learn from Eratosthenes, Enrico, and Emily
- Notes
- ch. 3 Illusion of Intangibles: Why Immeasurables Aren't
- Concept of Measurement
- Object of Measurement
- Methods of Measurement
- Economic Objections to Measurement
- Broader Objection to the Usefulness of "Statistics"
- Ethical Objections to Measurement
- Reversing Old Assumptions
- Notes
- ch. 4 Clarifying the Measurement Problem
- Toward a Universal Approach to Measurement
- Unexpected Challenge of Defining a Decision
- If You Understand It, You Can Model It
- Getting the Language Right: What "Uncertainty" and "Risk" Really Mean
- Example of a Clarified Decision
- Notes
- ch. 5 Calibrated Estimates: How Much Do You Know Now?
- Calibration Exercise
- Calibration Trick: Bet Money (or Even Just Pretend To)
- Further Improvements on Calibration
- Conceptual Obstacles to Calibration
- Effects of Calibration Training
- Notes
- ch. 6 Quantifying Risk through Modeling
- How Not to Quantify Risk
- Real Risk Analysis: The Monte Carlo
- Example of the Monte Carlo Method and Risk
- Tools and Other Resources for Monte Carlo Simulations
- Risk Paradox and the Need for Better Risk Analysis
- Notes
- ch. 7 Quantifying the Value of Information
- Chance of Being Wrong and the Cost of Being Wrong: Expected Opportunity Loss
- Value of Information for Ranges
- Beyond Yes/No: Decisions on a Continuum
- Imperfect World: The Value of Partial Uncertainty Reduction
- Epiphany Equation: How the Value of Information Changes Everything
- Summarizing Uncertainty, Risk, and Information Value: The Pre Measurements
- Notes
- ch. 8 Transition: From What to Measure to How to Measure
- Tools of Observation: Introduction to the Instrument of Measurement
- Decomposition
- Secondary Research: Assuming You Weren't the First to Measure It
- Basic Methods of Observation: If One Doesn't Work, Try the Next
- Measure Just Enough
- Consider the Error
- Choose and Design the Instrument
- Notes
- ch. 9 Sampling Reality: How Observing Some Things Tells Us about All Things
- Building an Intuition for Random Sampling: The Jelly Bean Example
- Little about Little Samples: A Beer Brewer's Approach
- Are Small Samples Really "Statistically Significant"?
- When Outliers Matter Most
- Easiest Sample Statistics Ever
- Biased Sample of Sampling Methods
- Experiment
- Seeing Relationships in the Data: An Introduction to Regression Modeling
- Notes
- ch. 10 Bayes: Adding to What You Know Now
- Basics and Bayes
- Using Your Natural Bayesian Instinct
- Heterogeneous Benchmarking: A "Brand Damage" Application
- Bayesian Inversion for Ranges: An Overview
- Lessons of Bayes
- Notes
- ch. 11 Preference and Attitudes: The Softer Side of Measurement
- Observing Opinions, Values, and the Pursuit of Happiness
- Willingness to Pay: Measuring Value via Trade Offs
- Putting It All on the Line: Quantifying Risk Tolerance
- Quantifying Subjective Trade Offs: Dealing with Multiple Conflicting Preferences
- Keeping the Big Picture in Mind: Profit Maximization versus Purely Subjective Trade Offs
- Notes
- ch. 12 Ultimate Measurement Instrument: Human Judges
- Homo Absurdus: The Weird Reasons behind Our Decisions
- Getting Organized: A Performance Evaluation Example
- Surprisingly Simple Linear Models
- How to Standardize Any Evaluation: Rasch Models
- Removing Human Inconsistency: The Lens Model
- Panacea or Placebo?: Questionable Methods of Measurement
- Comparing the Methods
- Example: A Scientist Measures the Performance of a Decision Model
- Notes
- ch. 13 New Measurement Instruments for Management
- Twenty First Century Tracker: Keeping Tabs with Technology
- Measuring the World: The Internet as an Instrument
- Prediction Markets: A Dynamic Aggregation of Opinions
- Notes
- ch. 14 Universal Measurement Method: Applied Information Economics
- Bringing the Pieces Together
- Case: The Value of the System That Monitors Your Drinking Water
- Case: Forecasting Fuel for the Marine Corps
- Case: Measuring the Value of ACORD Standards
- Ideas for Getting Started: A Few Final Examples
- Summarizing the Philosophy
- Notes.