Understanding the predictive analytics lifecycle /

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Bibliographic Details
Main Author: Cordoba, Alberto, 1958-
Corporate Author: Ebooks Corporation
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Series:Wiley and SAS business series
Subjects:
Online Access:Connect to this title online (unlimited simultaneous users allowed; 325 uses per year)
Table of Contents:
  • Machine generated contents note: ch. 1 Problem Identification and Definition
  • Importance of Clear Business Objectives
  • Office Politics
  • Note
  • ch. 2 Design and Build
  • Managing Phase
  • Planning Phase
  • Delivery Phase
  • Notes
  • ch. 3 Data Acquisition
  • Data: The Fuel for Analytics
  • Data Scientist's Job
  • Notes
  • ch. 4 Exploration and Reporting
  • Visualization
  • Cloud Reporting
  • ch. 5 Modeling
  • Churn Model
  • Risk Scoring Model
  • Notes
  • ch. 6 Actionable Analytics
  • Digital Asset Management
  • Social Media
  • ch. 7 Feedback
  • What the Different Software Components Should Do
  • Note.