Qualitative Consumer Research. Episode 1.
A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David C...
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| Format: | Electronic Video |
| Language: | English |
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[San Francisco, California, USA] :
Kanopy Streaming,
2015.
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| Online Access: | View this video online |
| Summary: | A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes. |
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| Physical Description: | 1 online resource (1 video file, 28 min.) : digital, stereo., sound, color |
| Format: | Mode of access: World Wide Web. |