Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference /
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
|
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
|
| Subjects: | |
| Online Access: | Connect to this title online |