Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry /

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of...

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Bibliographic Details
Main Author: Posthumus, Jan (Author)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Subjects:
Business.
Marketing.
Marketing research.
Personnel management.
Business and Management.
Market Research/Competitive Intelligence.
Human Resource Management.
Online Access:Connect to this title online
Table of Contents:
  • Management and Identification of High Potentials.- Marketing Concepts
  • Marketing within Human Resources.- Market Research.- Contingency Theory
  • Implications for Recruiters and Corporate HR.

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