Asia tourism trends /
The "UNWTO/GTERC Asia Tourism Trends 2016 Edition", the third annual report in the series, highlights the rapidly growing tourism sector of Asia and the Pacific. Tourism is a reflection of the socio-economic conditions of the region whose GDP has been growing much faster than the world...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Madrid, Spain : Macau, China :
World Tourism Organization (UNWTO) ; Global Tourism Economy Research Centre,
[2016]
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| Edition: | 2016 edition. |
| Subjects: |
Table of Contents:
- Foreword / Taleb Rifai, Pansy Ho
- Acknowledgements
- Executive summary
- Introduction. Chapter 1 Tourism trends and outlook : Socio-economic environment
- Inbound tourism
- Outbound tourism
- Tourism trends by subregion
- Tourism prospects. Chapter 2 Embracing the consumer class and the era of the millennial : The emergence of Asia's consumer class
- The consumer class: focus on China
- Understanding millennials
- Recommendations on marketing to the travelling consumer class in Asia. Chapter 3 Investment trends in Asia and the Pacific : Investment in tourism infrastructure in Asia and the Pacific region
- Investment in tourism human capital development in Asia and the Pacific. Chapter 4 Key tourism agenda in Asia and the Pacific.