Social marketing and public health : theory and practice /

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Bibliographic Details
Corporate Author:	Oxford University Press
Other Authors:	French, Jeff (Editor), Crosier, Adam (Contributor), McVey, Dominic (Contributor), Eagle, Lynne (Contributor), Dahl, Stephan (Contributor), Low, David R., 1962- (Contributor), Blair, Melissa K. (Contributor), McBride, Julie (Contributor), Longfield, Kim (Contributor), Sievers, Dana (Contributor), Montagu, Dominic (Contributor)
Format:	Electronic eBook
Language:	English
Published:	Oxford : Oxford University Press, 2017.
Edition:	Second edition.
Subjects:	Health promotion. Social marketing. Health behavior. Public health campaigns.
Online Access:	Connect to this title online (unlimited users allowed)

Description
Physical Description:	1 online resource (xvi, 243 pages) : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780191788116 (electronic bk.) 0191788112 (electronic bk.)
DOI:	10.1093/med/9780198717690.001.0001

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