International franchising in emerging markets : China, India, and other Asian countries /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
CCH Inc.,
[2001]
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| Subjects: |
Table of Contents:
- Franchising in China: a 1994 look at KFC and McDonald's
- Franchising in China: Y2K update
- The challenge and opportunities of franchising in China's hotel industry
- Legal aspects of franchising in China
- An interview with a Chinese franchisor in Shanghai: XiangShanShouShen, a beautification parlor
- Franchising opportunities in China from the perspective of a franchisee
- Entering China: the experience of the MRI franchise in the new market
- The evolution of franchising in India: prospects and caveats
- The emerging empirical patterns of franchising in India
- Public opinion about franchising in an emerging market: an exploratory investigation involving Indian consumers
- Singapore's local franchise industry: an assessment
- Emerging markets for restaurant franchising in Middle Eastern countries
- Starbucks International Coffee in Kuwait: gateway to the Persian Gulf
- Franchise relations in the Gulf Region: the case of the elegant shoplifter
- Franchising in Kazakhstan
- Final reflections: international franchising in the conetxt of global and regional economic integration.