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|2 23
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|a Developing Insights on Branding in the B2B Context :
|b Case Studies from Business Practice /
|c edited by Nikolina Koporcic [and 3 others].
|
| 264 |
|
1 |
|a Bingley :
|b Emerald Publishing Limited,
|c 2018.
|
| 300 |
|
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|a 1 online resource.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|
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|a Includes index.
|
| 505 |
0 |
0 |
|a Machine generated contents note:
|g ch. 1
|t Value of B2B Branding /
|r Fuad Hasan Khan --
|g pt. 1
|t INTERNAL BRANDING --
|g ch. 2
|t Developing Corporate Brand Identity /
|r Jesper Sundell --
|g ch. 3
|t Brand Knowledge Sharing /
|r Jutta Viskari --
|g ch. 4
|t Use of Corporate Social Responsibility in Employer Branding /
|r Lena Lindholm --
|g pt. 2
|t EXTERNAL BRANDING --
|g ch. 5
|t Brand Image as a Facilitator of Relationship Initiation /
|r Thao Phuong (Le) Orrensalo --
|g ch. 6
|t Maintaining B2B Relationships through Branding /
|r Emma Saarela --
|g ch. 7
|t Branding within B2B Sales /
|r Tomi Snail --
|g pt. 3
|t CONTEMPORARY PERSPECTIVES ON B2B BRANDING --
|g ch. 8
|t Understanding Emotions in B2B Branding /
|r Mirjam Sundkvist --
|g ch. 9
|t Online Branding and the B2B Context /
|r Kaisa Joukanen --
|g ch. 10
|t Creating and Maintaining a Sustainable Brand /
|r Tove Lindholm --
|g ch. 11
|t Dangerous Mistakes and Severe Blunders within B2B Branding /
|r Johan Wilenius --
|t Summary: Branding in the B2B Context and Future Challenges /
|r Maria Ivanova-Gongne.
|
| 533 |
|
|
|a Electronic reproduction.
|b Ann Arbor, MI
|n Available via World Wide Web.
|
| 588 |
0 |
|
|a Online resource; title from PDF title page (EBSCO, viewed July 25, 2018).
|
| 650 |
|
0 |
|a Industrial marketing.
|
| 650 |
|
0 |
|a Business names.
|
| 650 |
|
0 |
|a Brand name products.
|
| 700 |
1 |
|
|a Koporcic, Nikolina,
|e editor.
|
| 700 |
1 |
|
|a Ivanova-Gongne, Maria.
|
| 700 |
1 |
|
|a Nyström, Anna-Greta.
|
| 700 |
1 |
|
|a Törnroos, Jan-Åke.
|
| 710 |
2 |
|
|a ProQuest (Firm)
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| 776 |
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|c Original
|z 178756276X
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