Embarrassment of product choices. 1: How to consume differently /

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Bibliographic Details
Main Author: Millot, Michel (Author)
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: London : Wiley-ISTE, 2018.
Subjects:
Online Access:Connect to this title online (unlimited simultaneous users allowed; 325 uses per year)

MARC

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100 1 |a Millot, Michel,  |e author. 
245 1 0 |a Embarrassment of product choices.  |n 1:  |p How to consume differently /  |c Michel Millot. 
246 3 0 |a How to consume differently 
264 1 |a London :  |b Wiley-ISTE,  |c 2018. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 0 |a Machine generated contents note:   |g ch. 1   |t Power of Words --   |g 1.1.  |t power of word-of-mouth --   |g 1.1.1.  |t Internet and electronic word-of-mouth --   |g 1.1.2.  |t Advertising marketing and word-of-mouth marketing --   |g 1.1.3.  |t Social influence --   |g 1.2.  |t power of consumers/customers --   |g 1.2.1.  |t Consumers/customers buy with their eyes closed --   |g 1.2.2.  |t "Consum-action" --   |g 1.2.3.  |t Boycotts --   |g 1.2.4.  |t power of the purse --   |g 1.3.  |t power of consumers/users --   |g 1.4.  |t power of demonstrations --   |g 1.4.1.  |t Case study: the process of a "Tupperware"-type sale --   |g 1.5.  |t power of distributors --   |g 1.5.1.  |t product in a commercial context --   |g 1.5.2.  |t Distributor brands --   |g 1.5.3.  |t Retailer-brand products --   |g 1.5.4.  |t Distributors --   |g 1.6.  |t power of the big buyers --   |g 1.7.  |t power of the Internet --   |g 1.7.1.  |t powerful, indispensable system --   |g 1.7.2.  |t economic objective --   |g 1.7.3.  |t Dependency --   |g 1.7.4.  |t Security and confidentiality --   |g 1.7.5.  |t Testing on the Internet --   |g 1.8.  |t power of stars, influencers and idols --   |g 1.8.1.  |t Titles and clothes make an impression --   |g 1.8.2.  |t elites --   |g 1.9.  |t power of genuine users --   |g 1.10.  |t power of sellers --   |g 1.10.1.  |t effect of contrast --   |g 1.10.2.  |t principle of reciprocity --   |g 1.10.3.  |t Reciprocal concessions --   |g 1.10.4.  |t "Everyday" manipulation --   |g 1.10.5.  |t Manipulation --   |g ch. 2   |t Temptation --   |g 2.1.  |t power of sales catalogs --   |g 2.2.  |t power of certificates, labels and eco-labels --   |g 2.2.1.  |t different labels --   |g 2.2.2.  |t Recognizing recycled products --   |g 2.2.3.  |t CE seal --   |g 2.2.4.  |t NF seal --   |g 2.2.5.  |t power of eco-labels --   |g 2.3.  |t power of packaging --   |g 2.4.  |t power of labels --   |g 2.4.1.  |t energy label --   |g 2.4.2.  |t Trackability --   |g 2.5.  |t power of manufacturers --   |g 2.5.1.  |t impossibility of being fully informed --   |g 2.5.2.  |t Doing what sells --   |g 2.5.3.  |t Forms of product obsolescence --   |g 2.6.  |t power of standards: inflation --   |g 2.7.  |t power of commercial leaflets --   |g 2.7.1.  |t Denying advertising --   |g 2.8.  |t power of specialized journals --   |g 2.9.  |t power of trade shows and fairs --   |g 2.10.  |t power of technical tests --   |g 2.10.1.  |t Material, technology and performance --   |g 2.10.2.  |t Machines and figures --   |g 2.10.3.  |t Technical tests --   |g 2.10.4.  |t For a more useful technology --   |g 2.11.  |t power of tele-shopping --   |g ch. 3   |t Belief and Respect --   |g 3.1.  |t power of fair trade --   |g 3.2.  |t power of ecologists --   |g 3.2.1.  |t "Ecologist": an overused term --   |g 3.2.2.  |t ecology of use --   |g 3.2.3.  |t Environmental risks --   |g 3.2.4.  |t Paint me green all over! --   |g 3.2.5.  |t Recovering waste --   |g 3.2.6.  |t Examples of waste --   |g 3.2.7.  |t Solar products --   |g 3.2.8.  |t ecological argument --   |g 3.3.  |t power of the quality/price relationship --   |g 3.3.1.  |t Paternalistic advice --   |g 3.3.2.  |t power of the best choice: who is it the best product for? --   |g 3.4.  |t power of consumer reviews and associations --   |g 3.4.1.  |t Associations --   |g 3.4.2.  |t Consumer reviews --   |g 3.4.3.  |t consumer strike --   |g 3.4.4.  |t phony interpreters --   |g 3.4.5.  |t Class action lawsuits --   |g 3.4.6.  |t Product tests --   |g ch. 4   |t Marketing and Lies --   |g 4.1.  |t power of surveys and panels --   |g 4.2.  |t power of marketing --   |g 4.2.1.  |t Marketing wins over customers before anyone else --   |g 4.2.2.  |t Viral marketing --   |g 4.2.3.  |t Buzz --   |g 4.3.  |t power of consumer services --   |g ch. 5   |t Pleasing, Enjoying and Being Successful --   |g 5.1.  |t power of aesthetics, the seduction of products --   |g 5.2.  |t power of festivals and traditions --   |g 5.3.  |t power of fashion and trends --   |g 5.3.1.  |t vagaries of fashion --   |g ch. 6   |t Powers that Be --   |g 6.1.  |t power of lobbies --   |g 6.1.1.  |t activities of lobbying groups --   |g 6.1.2.  |t Influencing practices --   |g 6.1.3.  |t Strategies --   |g 6.1.4.  |t For products to be used by the army --   |g 6.1.5.  |t In global trade --   |g 6.1.6.  |t Issues --   |g 6.2.  |t power of politics and the government --   |g 6.2.1.  |t different forms of intervention --   |g 6.2.2.  |t interest is to make people consume --   |g 6.3.  |t abandoned goals of the Centre de Creation Industrielle --   |g ch. 7   |t Power of "Made in France" --   |g 7.1.  |t Should I buy French? --   |g 7.2.  |t Are the labels all reliable? --   |g 7.3.  |t AOC products --   |g 7.4.  |t new label: "Origine France Garantie" (in English: "French Origin Guaranteed") --   |g 7.5.  |t lack of information for making choices --   |g 7.6.  |t "Made in France" --   |g 7.7.  |t Good for businesses --   |g 7.8.  |t French products are more expensive and therefore of better "quality"! --   |g 7.9.  |t Good for the consumer/customer? --   |g 7.10.  |t French product craze --   |g 7.11.  |t "Made in France" and the brand --   |g 7.12.  |t Progress made through globalization --   |g 7.13.  |t economic point of view --   |g 7.14.  |t Design and manufacturing --   |g 7.15.  |t Protectionism --   |g 7.16.  |t Nationalism --   |g 7.17.  |t Conclusion --   |g ch. 8   |t Seeing, Touching and Getting a Feel --   |g 8.1.  |t power of stores --   |g 8.1.1.  |t Choosing the store --   |g 8.1.2.  |t Factors of influence and in-store circumstances --   |g 8.1.3.  |t cheapest --   |g 8.1.4.  |t purchasing process --   |g 8.1.5.  |t Methods for sales/merchandising --   |g 8.1.6.  |t Trying is buying --   |g 8.1.7.  |t No waste of time --   |g 8.1.8.  |t Seeing is buying --   |g 8.1.9.  |t Up-selling --   |g 8.1.10.  |t Cross-selling --   |g 8.1.11.  |t center of the shelves --   |g 8.1.12.  |t Decoys --   |g 8.1.13.  |t POS --   |g 8.1.14.  |t Feeling good --   |g 8.1.15.  |t "expert" seller --   |g 8.1.16.  |t 3D printer in-store --   |g 8.1.17.  |t Audio marketing --   |g 8.1.18.  |t Taste-based marketing --   |g 8.1.19.  |t Smell-based marketing --   |g 8.1.20.  |t Sensory marketing --   |g 8.1.21.  |t Touch-based marketing --   |g 8.1.22.  |t Visual marketing --   |g 8.1.23.  |t Virtual reality helmets --   |g 8.1.24.  |t Buying through connected orders --   |g 8.1.25.  |t Mass-scale operations --   |g 8.1.26.  |t Discount coupons/loyalty programs --   |g 8.1.27.  |t profitability of the store? --   |g 8.1.28.  |t lack of ethics --   |g 8.1.29.  |t "Robotization" --   |g 8.1.30.  |t so-called "smart carts" --   |g 8.2.  |t power of products --   |g ch. 9   |t Innovative Product of a Known Brand --   |g 9.1.  |t power of technical innovations --   |g 9.1.1.  |t Sell only what sells well --   |g 9.1.2.  |t 3D printing --   |g 9.1.3.  |t inconvenience of choice: articles or types of products --   |g 9.1.4.  |t Tools that are not up to the task --   |g 9.1.5.  |t Nanotechnology --   |g 9.1.6.  |t sources of concern from these technological advances --   |g 9.2.  |t power of brands --   |g ch. 10   |t Product Already Seen --   |g 10.1.  |t power of the media --   |g 10.2.  |t power of print media --   |g 10.3.  |t power of advertising --   |g 10.3.1.  |t Making it public --   |g 10.3.2.  |t Media ubiquity and the locomotive of the economic system --   |g 10.3.3.  |t Dissatisfaction --   |g 10.3.4.  |t Rationale for purchases and propaganda --   |g 10.3.5.  |t power of conviction --   |g 10.3.6.  |t Distraction and temptation --   |g 10.3.7.  |t Advertising tools and techniques --   |g 10.3.8.  |t Neurological studies --   |g 10.3.9.  |t Deceptive and misleading advertising --   |g 10.3.10.  |t Deceptive language --   |g 10.3.11.  |t Brainwashing and dumbing down --   |g 10.3.12.  |t Aggression and harassment --   |g 10.3.13.  |t Popularization --   |g 10.3.14.  |t Boosting sales --   |g 10.3.15.  |t Economic functions for the state --   |g 10.3.16.  |t Waste by advertising --   |g 10.3.17.  |t advertising market? --   |g 10.3.18.  |t "Free" publicity --   |g 10.3.19.  |t Seduction and mental manipulation --   |g 10.3.20.  |t Physical beauty --   |g 10.3.21.  |t Sports --   |g 10.3.22.  |t Celebrities --   |g 10.3.23.  |t socio-cultural role --   |g 10.3.24.  |t Advertising for children --   |g 10.3.25.  |t removal of ads --   |g 10.3.26.  |t Digital de-culturation, privacy, policing, targeting --   |g 10.3.27.  |t Online advertising --   |g 10.3.28.  |t Comparative advertising --   |g 10.3.29.  |t inefficiency of the Bureau de la verification de la publicite (French advertising oversight bureau) --   |g 10.4.  |t power of TV --   |g ch. 11   |t Buying Cheap --   |g 11.1.  |t power of pricing --   |g 11.2.  |t power of sales --   |g 11.3.  |t power of promotions --   |g 11.4.  |t power of responsible purchasing. 
533 |a Electronic reproduction.  |b Ann Arbor, MI  |n Available via World Wide Web. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed October 19, 2018). 
650 0 |a Consumer behavior. 
650 0 |a Shopping  |x Social aspects. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/santaclara/detail.action?docID=5553533  |z Connect to this title online (unlimited simultaneous users allowed; 325 uses per year)  |t 0 
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