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181017s2018 enk ob 001 0 eng d |
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|a 9781119557043
|q (electronic bk.)
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|a 1119557046
|q (electronic bk.)
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|z 9781786303110
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|a 658.8342
|2 23
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|a Millot, Michel,
|e author.
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245 |
1 |
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|a Embarrassment of product choices.
|n 1:
|p How to consume differently /
|c Michel Millot.
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246 |
3 |
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|a How to consume differently
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|a London :
|b Wiley-ISTE,
|c 2018.
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300 |
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|a 1 online resource.
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Includes bibliographical references and index.
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|a Machine generated contents note:
|g ch. 1
|t Power of Words --
|g 1.1.
|t power of word-of-mouth --
|g 1.1.1.
|t Internet and electronic word-of-mouth --
|g 1.1.2.
|t Advertising marketing and word-of-mouth marketing --
|g 1.1.3.
|t Social influence --
|g 1.2.
|t power of consumers/customers --
|g 1.2.1.
|t Consumers/customers buy with their eyes closed --
|g 1.2.2.
|t "Consum-action" --
|g 1.2.3.
|t Boycotts --
|g 1.2.4.
|t power of the purse --
|g 1.3.
|t power of consumers/users --
|g 1.4.
|t power of demonstrations --
|g 1.4.1.
|t Case study: the process of a "Tupperware"-type sale --
|g 1.5.
|t power of distributors --
|g 1.5.1.
|t product in a commercial context --
|g 1.5.2.
|t Distributor brands --
|g 1.5.3.
|t Retailer-brand products --
|g 1.5.4.
|t Distributors --
|g 1.6.
|t power of the big buyers --
|g 1.7.
|t power of the Internet --
|g 1.7.1.
|t powerful, indispensable system --
|g 1.7.2.
|t economic objective --
|g 1.7.3.
|t Dependency --
|g 1.7.4.
|t Security and confidentiality --
|g 1.7.5.
|t Testing on the Internet --
|g 1.8.
|t power of stars, influencers and idols --
|g 1.8.1.
|t Titles and clothes make an impression --
|g 1.8.2.
|t elites --
|g 1.9.
|t power of genuine users --
|g 1.10.
|t power of sellers --
|g 1.10.1.
|t effect of contrast --
|g 1.10.2.
|t principle of reciprocity --
|g 1.10.3.
|t Reciprocal concessions --
|g 1.10.4.
|t "Everyday" manipulation --
|g 1.10.5.
|t Manipulation --
|g ch. 2
|t Temptation --
|g 2.1.
|t power of sales catalogs --
|g 2.2.
|t power of certificates, labels and eco-labels --
|g 2.2.1.
|t different labels --
|g 2.2.2.
|t Recognizing recycled products --
|g 2.2.3.
|t CE seal --
|g 2.2.4.
|t NF seal --
|g 2.2.5.
|t power of eco-labels --
|g 2.3.
|t power of packaging --
|g 2.4.
|t power of labels --
|g 2.4.1.
|t energy label --
|g 2.4.2.
|t Trackability --
|g 2.5.
|t power of manufacturers --
|g 2.5.1.
|t impossibility of being fully informed --
|g 2.5.2.
|t Doing what sells --
|g 2.5.3.
|t Forms of product obsolescence --
|g 2.6.
|t power of standards: inflation --
|g 2.7.
|t power of commercial leaflets --
|g 2.7.1.
|t Denying advertising --
|g 2.8.
|t power of specialized journals --
|g 2.9.
|t power of trade shows and fairs --
|g 2.10.
|t power of technical tests --
|g 2.10.1.
|t Material, technology and performance --
|g 2.10.2.
|t Machines and figures --
|g 2.10.3.
|t Technical tests --
|g 2.10.4.
|t For a more useful technology --
|g 2.11.
|t power of tele-shopping --
|g ch. 3
|t Belief and Respect --
|g 3.1.
|t power of fair trade --
|g 3.2.
|t power of ecologists --
|g 3.2.1.
|t "Ecologist": an overused term --
|g 3.2.2.
|t ecology of use --
|g 3.2.3.
|t Environmental risks --
|g 3.2.4.
|t Paint me green all over! --
|g 3.2.5.
|t Recovering waste --
|g 3.2.6.
|t Examples of waste --
|g 3.2.7.
|t Solar products --
|g 3.2.8.
|t ecological argument --
|g 3.3.
|t power of the quality/price relationship --
|g 3.3.1.
|t Paternalistic advice --
|g 3.3.2.
|t power of the best choice: who is it the best product for? --
|g 3.4.
|t power of consumer reviews and associations --
|g 3.4.1.
|t Associations --
|g 3.4.2.
|t Consumer reviews --
|g 3.4.3.
|t consumer strike --
|g 3.4.4.
|t phony interpreters --
|g 3.4.5.
|t Class action lawsuits --
|g 3.4.6.
|t Product tests --
|g ch. 4
|t Marketing and Lies --
|g 4.1.
|t power of surveys and panels --
|g 4.2.
|t power of marketing --
|g 4.2.1.
|t Marketing wins over customers before anyone else --
|g 4.2.2.
|t Viral marketing --
|g 4.2.3.
|t Buzz --
|g 4.3.
|t power of consumer services --
|g ch. 5
|t Pleasing, Enjoying and Being Successful --
|g 5.1.
|t power of aesthetics, the seduction of products --
|g 5.2.
|t power of festivals and traditions --
|g 5.3.
|t power of fashion and trends --
|g 5.3.1.
|t vagaries of fashion --
|g ch. 6
|t Powers that Be --
|g 6.1.
|t power of lobbies --
|g 6.1.1.
|t activities of lobbying groups --
|g 6.1.2.
|t Influencing practices --
|g 6.1.3.
|t Strategies --
|g 6.1.4.
|t For products to be used by the army --
|g 6.1.5.
|t In global trade --
|g 6.1.6.
|t Issues --
|g 6.2.
|t power of politics and the government --
|g 6.2.1.
|t different forms of intervention --
|g 6.2.2.
|t interest is to make people consume --
|g 6.3.
|t abandoned goals of the Centre de Creation Industrielle --
|g ch. 7
|t Power of "Made in France" --
|g 7.1.
|t Should I buy French? --
|g 7.2.
|t Are the labels all reliable? --
|g 7.3.
|t AOC products --
|g 7.4.
|t new label: "Origine France Garantie" (in English: "French Origin Guaranteed") --
|g 7.5.
|t lack of information for making choices --
|g 7.6.
|t "Made in France" --
|g 7.7.
|t Good for businesses --
|g 7.8.
|t French products are more expensive and therefore of better "quality"! --
|g 7.9.
|t Good for the consumer/customer? --
|g 7.10.
|t French product craze --
|g 7.11.
|t "Made in France" and the brand --
|g 7.12.
|t Progress made through globalization --
|g 7.13.
|t economic point of view --
|g 7.14.
|t Design and manufacturing --
|g 7.15.
|t Protectionism --
|g 7.16.
|t Nationalism --
|g 7.17.
|t Conclusion --
|g ch. 8
|t Seeing, Touching and Getting a Feel --
|g 8.1.
|t power of stores --
|g 8.1.1.
|t Choosing the store --
|g 8.1.2.
|t Factors of influence and in-store circumstances --
|g 8.1.3.
|t cheapest --
|g 8.1.4.
|t purchasing process --
|g 8.1.5.
|t Methods for sales/merchandising --
|g 8.1.6.
|t Trying is buying --
|g 8.1.7.
|t No waste of time --
|g 8.1.8.
|t Seeing is buying --
|g 8.1.9.
|t Up-selling --
|g 8.1.10.
|t Cross-selling --
|g 8.1.11.
|t center of the shelves --
|g 8.1.12.
|t Decoys --
|g 8.1.13.
|t POS --
|g 8.1.14.
|t Feeling good --
|g 8.1.15.
|t "expert" seller --
|g 8.1.16.
|t 3D printer in-store --
|g 8.1.17.
|t Audio marketing --
|g 8.1.18.
|t Taste-based marketing --
|g 8.1.19.
|t Smell-based marketing --
|g 8.1.20.
|t Sensory marketing --
|g 8.1.21.
|t Touch-based marketing --
|g 8.1.22.
|t Visual marketing --
|g 8.1.23.
|t Virtual reality helmets --
|g 8.1.24.
|t Buying through connected orders --
|g 8.1.25.
|t Mass-scale operations --
|g 8.1.26.
|t Discount coupons/loyalty programs --
|g 8.1.27.
|t profitability of the store? --
|g 8.1.28.
|t lack of ethics --
|g 8.1.29.
|t "Robotization" --
|g 8.1.30.
|t so-called "smart carts" --
|g 8.2.
|t power of products --
|g ch. 9
|t Innovative Product of a Known Brand --
|g 9.1.
|t power of technical innovations --
|g 9.1.1.
|t Sell only what sells well --
|g 9.1.2.
|t 3D printing --
|g 9.1.3.
|t inconvenience of choice: articles or types of products --
|g 9.1.4.
|t Tools that are not up to the task --
|g 9.1.5.
|t Nanotechnology --
|g 9.1.6.
|t sources of concern from these technological advances --
|g 9.2.
|t power of brands --
|g ch. 10
|t Product Already Seen --
|g 10.1.
|t power of the media --
|g 10.2.
|t power of print media --
|g 10.3.
|t power of advertising --
|g 10.3.1.
|t Making it public --
|g 10.3.2.
|t Media ubiquity and the locomotive of the economic system --
|g 10.3.3.
|t Dissatisfaction --
|g 10.3.4.
|t Rationale for purchases and propaganda --
|g 10.3.5.
|t power of conviction --
|g 10.3.6.
|t Distraction and temptation --
|g 10.3.7.
|t Advertising tools and techniques --
|g 10.3.8.
|t Neurological studies --
|g 10.3.9.
|t Deceptive and misleading advertising --
|g 10.3.10.
|t Deceptive language --
|g 10.3.11.
|t Brainwashing and dumbing down --
|g 10.3.12.
|t Aggression and harassment --
|g 10.3.13.
|t Popularization --
|g 10.3.14.
|t Boosting sales --
|g 10.3.15.
|t Economic functions for the state --
|g 10.3.16.
|t Waste by advertising --
|g 10.3.17.
|t advertising market? --
|g 10.3.18.
|t "Free" publicity --
|g 10.3.19.
|t Seduction and mental manipulation --
|g 10.3.20.
|t Physical beauty --
|g 10.3.21.
|t Sports --
|g 10.3.22.
|t Celebrities --
|g 10.3.23.
|t socio-cultural role --
|g 10.3.24.
|t Advertising for children --
|g 10.3.25.
|t removal of ads --
|g 10.3.26.
|t Digital de-culturation, privacy, policing, targeting --
|g 10.3.27.
|t Online advertising --
|g 10.3.28.
|t Comparative advertising --
|g 10.3.29.
|t inefficiency of the Bureau de la verification de la publicite (French advertising oversight bureau) --
|g 10.4.
|t power of TV --
|g ch. 11
|t Buying Cheap --
|g 11.1.
|t power of pricing --
|g 11.2.
|t power of sales --
|g 11.3.
|t power of promotions --
|g 11.4.
|t power of responsible purchasing.
|
533 |
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|a Electronic reproduction.
|b Ann Arbor, MI
|n Available via World Wide Web.
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588 |
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|a Online resource; title from PDF title page (EBSCO, viewed October 19, 2018).
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650 |
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|a Consumer behavior.
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650 |
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|a Shopping
|x Social aspects.
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710 |
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|a ProQuest (Firm)
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856 |
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|u https://ebookcentral.proquest.com/lib/santaclara/detail.action?docID=5553533
|z Connect to this title online (unlimited simultaneous users allowed; 325 uses per year)
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