This is marketing /
"You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package....
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| Format: | Book |
| Language: | English |
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New York, New York :
Portfolio/Penguin, an imprint of Penguin Random House LLC,
[2018]
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Table of Contents:
- Not mass, not spam, not shameful
- The marketer learns to see
- Marketing changes people through stories, connections, and experience
- The smallest viable market
- In search of "better"
- Beyond commodities
- The canvas of dreams and desires
- More of the who: seeking the smallest viable market
- People like us do things like this
- Trust and tension create forward motion
- Status, dominance, and affiliation
- A better business plan
- Semiotics, symbols, and vernacular
- Treat different people differently
- Reaching the right people
- Price is a story
- Permission and remarkability in a virtuous cycle
- Trust is as scarce as attention
- The funnel
- Organizing and leading a tribe
- Some case studies using the method
- Marketing works, and now it's your turn
- Marketing to the most important person.