Goliath's revenge : how established companies turn the tables on digital disruptors /
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2019.
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| Edition: | First Edition. |
| Subjects: | |
| Online Access: | Connect to this title online (unlimited simultaneous users allowed; 325 uses per year) |
Table of Contents:
- Intro; Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors; Contents; Foreword; Chapter 1 How Much Time Do You Have?; Rewriting David versus Goliath; The Resurgence of General Motors; The Six Rules of Goliath's Revenge; Rule 1: Deliver Step-Change Customer Outcomes; Rule 2: Pursue Big I and Little I Innovation; Rule 3: Use Your Data as Currency; Rule 4: Accelerate through Innovation Networks; Rule 5: Value Talent over Technology; Rule 6: Reframe Your Purpose; How Much Time Have You Got?; Time to Jump In; Chapter 2 The Incumbent's Advantage; Your Crown Jewels
- Self-Funding InnovationBrand Reach; Existing Customer Relationships; Installed Base; Data Sets; Blocking Patents; Standards Influence; What Are Your Crown Jewels?; Chapter 3 Winner Takes Most; The End of Average; The Retail Industry: A Cautionary Tale; The Customer Expectation Ratchet; My Car Gets Better with Age; Our Trains Have Zero Unplanned Downtime; Why Time Is of the Essence; Parabolic Customer Adoption; Perpetual Algorithmic Advantage; Note; Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes; Pick a Destination: Thinking Customer-In; Plan Your Journey: The Stairway to Value
- Visionaries versus ConservativesPragmatists in Pain versus Pragmatists with Options; Applying the Stairway to Value: Examples; Fit Your BHAG to the Stairway to Value; Get Going: Whole Offers by Step; Rule 1: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 1 Readiness Summary; Chapter 5 Rule 2: Pursue Big I and Little I Innovation; Differentiate Big I from Little I; Nurture a Company-wide Innovation Culture; Your Central Innovation Group; Expanding Your Innovation Funnel; Act Fast on Little I Opportunities; Step 1: Charter
- Step 2: ResourceStep 3: Implement; Step 4: Learn; Unlock the Power of And; Launch Your Venture Investment Board; Why Big I Initiatives Need Protection; What Decisions Can Your VIB Make?; Who Should Lead Your VIB?; How Do I Know Our VIB Is Working?; Run the Big I Relay Race; Step 1: Ideate; Step 2: Validate; Step 3: Pilot; Step 4: Scale; Mastercard Pursues Both Big I and Little I; Stress-Test Your Innovation Program; Rule 2: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 2 Readiness Summary; Note
- Chapter 6 Rule 3: Use Your Data as CurrencySome Historical Context; Entertainment Goes Left Brain; Moneyball Wins Games; Build Your Data Balance Sheet; Think Broadly about Your Data Assets; Understand Your Data Liabilities; Rate the Quality of Each Data Asset; Pay Special Attention to the Edge; Value Data Optionality; Maximize Return on Data; Digital Customer Segments; Master Machine Learning; The Weather Channel; Rule 3: Company and Career Readiness; Company Readiness Self-Assessment; Career Readiness Self-Assessment; Rule 3 Readiness Summary; Note