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|a 9780985764821
|q (paperback)
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|a 0985764821
|q (paperback)
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|a (OCoLC)990268774
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|a (OCoLC)990268774
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| 040 |
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|a KBC
|b eng
|e rda
|c KBC
|d OCLCF
|d GRG
|d HDC
|d WIS
|d I8M
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|a 658.802
|2 23
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| 090 |
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|a HF5415.125
|b .L542 2017
|
| 100 |
1 |
|
|a Lilien, Gary L.,
|d 1946-
|e author.
|0 http://id.loc.gov/authorities/names/n80015952
|
| 245 |
1 |
0 |
|a Principles of marketing engineering and analytics /
|c Gary L. Lilien, the Pennsilvania State University, Arvind Rangaswamy, the Pennsilvania State University, Arnaud De Bruyn, ESSEC Business School, France.
|
| 250 |
|
|
|a Third edition.
|
| 264 |
|
1 |
|a State College, PA :
|b DecisionPro, Inc.,
|c [2017]
|
| 264 |
|
4 |
|c ©2017
|
| 300 |
|
|
|a xvi, 305 pages :
|b illustrations ;
|c 26 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages 297-305) and indexes.
|
| 650 |
|
0 |
|a Marketing
|x Data processing.
|0 http://id.loc.gov/authorities/subjects/sh2008107427
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|x Mathematical models.
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|x Data processing.
|
| 650 |
|
7 |
|a Marketing
|x Data processing.
|2 fast
|0 (OCoLC)fst01010187
|0 http://id.worldcat.org/fast/1010187
|
| 650 |
|
7 |
|a Marketing
|x Decision making
|x Data processing.
|2 fast
|0 (OCoLC)fst01010190
|0 http://id.worldcat.org/fast/1010190
|
| 650 |
|
7 |
|a Marketing
|x Decision making
|x Mathematical models.
|2 fast
|0 (OCoLC)fst01010191
|0 http://id.worldcat.org/fast/1010191
|
| 650 |
|
4 |
|a Mercadotecnia
|x Procesamiento de datos.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Toma de decisiones
|x Procesamiento de datos.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Toma de decisiones
|x Modelos matemáticos.
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 700 |
1 |
|
|a Rangaswamy, Arvind,
|e author.
|0 http://id.loc.gov/authorities/names/n97051831
|
| 700 |
1 |
|
|a De Bruyn, Arnaud,
|e author.
|0 http://id.loc.gov/authorities/names/no2007096869
|
| 907 |
|
|
|a .b32565215
|b 240629
|c 190328
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| 918 |
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|a .bckstg
|b 2016-12-01
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| 919 |
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|a .fbo
|b 2017-08-16
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| 998 |
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|b 190402
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| 952 |
f |
f |
|p Locally circulating
|a Santa Clara University
|b Santa Clara Main Campus
|c University Library
|d University Library Main Stacks, Lower Level
|t 0
|e HF5415.125 .L542 2017
|h Library of Congress classification
|i book
|m 35098110770206
|n c.1
|