Principles of marketing engineering and analytics

Principles of marketing engineering and analytics /

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Bibliographic Details
Main Authors: Lilien, Gary L., 1946- (Author), Rangaswamy, Arvind (Author), De Bruyn, Arnaud (Author)
Format: Book
Language:English
Published: State College, PA : DecisionPro, Inc., [2017]
Edition:Third edition.
Subjects:
Marketing > Data processing.
Marketing > Decision making > Mathematical models.
Marketing > Decision making > Data processing.
Mercadotecnia > Procesamiento de datos.
Mercadotecnia > Toma de decisiones > Procesamiento de datos.
Mercadotecnia > Toma de decisiones > Modelos matemáticos.
Marketing.

University Library Main Stacks, Lower Level

Holdings details from University Library Main Stacks, Lower Level
Call Number: HF5415.125 .L542 2017
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