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|a Marr, Bernard,
|e author.
|0 http://id.loc.gov/authorities/names/n2004090988
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|a Artificial intelligence in practice :
|b how 50 successful companies used artificial intelligence to solve problems /
|c Bernard Marr with Matt Ward.
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| 264 |
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1 |
|a Chichester, West Sussex, United Kingdom :
|b John Wiley & Sons Ltd,
|c 2019.
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|c ©2019
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|a 1 online resource.
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|a Includes bibliographical references and index.
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|a PART 1. Artificial intelligence trailblazers -- 1. Alibaba : using artificial intelligence to power the retail and business-to-business services of the future -- 2. Alphabet and Google : maximizing the potential of artificial intelligence -- 3. Amazon : Using deep learning to drive business performance -- 4. Apple : integrating AI into products and protecting user privacy -- 5. Baidu : machine learning for search engines and autonomous cars -- 6. Facebook : using artificial intelligence to improve social media services -- 7. IBM : cognitive computing helps machines debate with humans -- 8. JD.com : automating retail with artificial intelligence -- 9. Microsoft : making artificial intelligence part of the fabric of everyday life -- 10. Tencent : using artificial intelligence to power WeChat and healthcare -- PART 2. Retail, consumer goods and food and beverage companies -- 11. Burberry : using artificial intelligence to sell luxury -- 12. Coca-cola : using artificial intelligence to stay at the top of the soft drinks market -- 13. Domino's : using artificial intelligence to serve up hundreds of thousands of pizzas every day -- 14. Kimberly-Clark : using AI to make sense of customer data -- 15. McDonald's : using robots and artificial intelligence to automate processes -- 16. Samsung : automating the home and workplace with artificial intelligence -- 17. Starbucks : using artificial intelligence to sell millions of coffees every day -- 18. Stitch Fix : combining the power of artificial intelligence and humans to disrupt fashion retail -- 19. Unilever : using artificial intelligence to streamline recruiting and onboarding -- 20. Walmart : using artificial intelligence to keep shelves stacked and customers happy -- PART 3. Media, entertainment and telecom companies -- 21. The Walt Disney Company : using artificial intelligence to make magical memories -- 22. Instagram : using artificial intelligence to tackle online bullying -- 23. LinkedIn : using artificial intelligence to solve the skills crisis -- 24. Netflix : using artificial intelligence to give us a better TV experience -- 25. Press Association : using artificial intelligence to cover local news stories -- 26. Spotify : using artificial intelligence to find new music you will love -- 27. Telefonica : using artificial intelligence to connect the unconnected -- 28. Twitter : using artificial intelligence to fight fake news and spambots -- 29. Verizon : using artificial intelligence to assess service quality -- 30. Viacom : using artificial intelligence to stream videos faster and improve customer experience -- PART 4. Services, finances and healthcare companies -- 31. American Express : using artificial intelligence to detect fraud and improve customer experience -- 32. Elsevier : using artificial intelligence to improve medical decisions and scientific research -- 33. Entrupy : using artificial intelligence to combat the 450 billion counterfeit industry -- 34. Experian : using artificial intelligence to make mortgages simpler -- 35. Harley-Davidson : using artificial intelligence to increase sales -- 36. Hopper : using artificial intelligence to travel for less -- 37. Infervision : using artificial intelligence to detect cancer and strokes -- 38. Mastercard : using artificial intelligence to cut down the "false declines" that cost businesses billions each year -- 39. Salesforce : how artificial intelligence helps businesses understand their customers -- 40. Uber : using artificial intelligence to do everything -- PART 5. Manufacturing, automotive, aerospace and industry 4.0 companies -- 41. BMW : using artificial intelligence to build and drive the cars of tomorrow -- 42. GE : using artificial intelligence to build the internet of energy -- 43. John Deere : using artificial intelligence to reduce pesticide pollution in agriculture -- 44. KONE : using artificial intelligence to move millions of people every day -- 45. Daimler AG : from luxury personal cars to passenger drones -- 46. NASA : using artificial intelligence to explore space and distant worlds -- 47. Shell : using artificial intelligence to tackle the energy transition -- 48. Siemens : using artificial intelligence and analytics to build the internet of trains -- 49. Tesla : using artificial intelligence to build intelligent cars -- 50. Volvo : using machine learning to build the world's safest cars -- PART 6. Final words and artificial intelligence challenges -- 51. Final words and artificial intelligence challenges.
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| 533 |
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|a Electronic reproduction.
|b Ann Arbor, MI
|n Available via World Wide Web.
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| 588 |
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|a Description based on online resource; title from digital title page (viewed on May 06, 2019).
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| 650 |
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|a Business planning.
|0 http://id.loc.gov/authorities/subjects/sh85032906
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| 650 |
|
0 |
|a Artificial intelligence.
|0 http://id.loc.gov/authorities/subjects/sh85008180
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| 650 |
|
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|a Information technology
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2008006980
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| 650 |
|
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|a Artificial intelligence.
|2 fast
|0 (OCoLC)fst00817247
|0 http://id.worldcat.org/fast/817247
|
| 650 |
|
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|a Business planning.
|2 fast
|0 (OCoLC)fst00842819
|0 http://id.worldcat.org/fast/842819
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| 650 |
|
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|a Information technology
|x Management.
|2 fast
|0 (OCoLC)fst00973112
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|a Information technology.
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| 700 |
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|a Ward, Matt
|c (Illustrator),
|e author.
|0 http://id.loc.gov/authorities/names/nb99177507
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|a ProQuest (Firm)
|0 http://id.loc.gov/authorities/names/n2007068018
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|i Print version:
|a Marr, Bernard, author.
|t Artificial intelligence in practice
|b First Edition.
|d Hoboken : Wiley, 2019
|z 9781119548218
|w (DLC) 2018057452
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