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|a Rajagopal,
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|a Qualitative marketing research :
|b understanding how behavioral complexities drive market strategies /
|c Rajagopal.
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|a First edition.
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|a New York, NY :
|b Business Expert Press,
|c 2019.
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|a Includes bibliographical references.
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|a 1. Introduction to qualitative research -- 2. Qualitative research design -- 3. Information management in qualitative research -- 4. Evidence-based research -- 5. Mixed methods and qualitative software -- About the author -- Index.
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| 533 |
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|a Electronic reproduction.
|b Ann Arbor, MI
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|a Description based on online resource; title from title page (Safari, viewed March 15, 2019).
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|a Qualitative research
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|a Marketing research
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