Living it up : our love affair with luxury

Living it up : our love affair with luxury /

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The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.

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Bibliographic Details
Main Author: Twitchell, James B., 1943-
Format: Electronic eBook
Language:English
Published: New York : Columbia University Press, ©2002.
Subjects:
Affluent consumers > Psychology.
Luxuries > Marketing.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Affluent consumers > Psychology
Luxuries > Marketing
Psychologie
Verbraucherverhalten
Luxus
Luxusgut
USA
Online Access:Connect to this title online (unlimited users allowed)
Description
Summary:The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.
Physical Description:1 online resource (xv, 309 pages) : illustrations
Bibliography:Includes bibliographical references (pages 289-297) and index.
ISBN:0231500564
9780231500562

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