Flavor of the month : why smart people fall for fads /
Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.
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| Format: | Electronic eBook |
| Language: | English |
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Berkeley :
University of California Press,
©2006.
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| Online Access: | Connect to this title online (unlimited users allowed) |