Campaign advertising and American democracy /

This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.

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Bibliographic Details
Other Authors: Franz, Michael M., 1976-
Format: Electronic eBook
Language:English
Published: Philadelphia : Temple University Press, 2007, ©2008.
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Online Access:Connect to this title online (unlimited users allowed)
Description
Summary:This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
Physical Description:1 online resource (xiv, 197 pages) : illustrations
Bibliography:Includes bibliographical references (pages 187-193) and index.
ISBN:9781592134571
1592134572