Campaign advertising and American democracy /
This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
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Other Authors: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
Philadelphia :
Temple University Press,
2007, ©2008.
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Subjects: | |
Online Access: | Connect to this title online (unlimited users allowed) |
Summary: | This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics. |
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Physical Description: | 1 online resource (xiv, 197 pages) : illustrations |
Bibliography: | Includes bibliographical references (pages 187-193) and index. |
ISBN: | 9781592134571 1592134572 |