Campaign advertising and American democracy /
This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Philadelphia :
Temple University Press,
2007, ©2008.
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| Subjects: | |
| Online Access: | Connect to this title online (unlimited users allowed) |
Table of Contents:
- List of figures and tables
- Preface
- 1. Campaign advertising : the whipping boy of American politics
- 2. Campaign ads as information supplements : a spillover theory of advertising effects
- 3. Measuring exposure to campaign ads
- 4. Tracking the volume and content of political advertising
- 5. What, when, and where : making sense of campaign advertising
- 6. What did they know and when did they know it?
- 7. Campaign advertising and voter attitudes toward the political process
- 8. Campaign advertising and citizen participation
- 9. Advertising tone and political engagement
- 10. Campaign advertising and American democracy
- Appendix A : Assessing the validity of the CMAG tracking data
- Appendix B : Assessing the reliability of the CMAG storyboard coding
- Appendix C : Data set and variables
- Appendix D : Wisconsin advertising project coding sheet for 2000 ads
- Appendix E : Wisconsin advertising project coding sheet for 2004 ads
- Notes
- References
- Index.