Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /
In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chapel Hill :
The University of North Carolina Press,
[2016]
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| Series: | Studies in social medicine.
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| Subjects: | |
| Online Access: | Connect to this title online (unlimited users allowed) |
Table of Contents:
- part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt
- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow
- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.