The method to the madness : Donald Trump's ascent as told by those who were hired, fired, inspired--and inaugurated /
Between 2000 and 2015, when Trump announced his candidacy, he was able to identify an unserved political constituency, hone a persuasive message that appealed to their needs, and deliver it effectively, despite intense media opposition. Salkin and Short provide a nonpartisan oral history which shows...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
All Points Books, an imprint of St. Martin's Publishing Group,
2019.
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| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Reformed: 1999-2000. At a crossroads, Trump test-markets Trump the political brand
- Playing the part: 2000-2010. Trump finds a TV persona, sharpens his skills at attacking rivals, and grows in national stature
- Settling on a political voice: 2010-2013. Trump builds a political team and slowly learns the power of social media
- The race before the race: 2013-2014. A productive detour onto the gubernatorial trail in New York
- To the escalator: 2014-2015. A popularist politician emerges
- Epilogue: The centre cannot hold.
- Part one: Reformed: 1999-2000 : at a crossroads, Trump test-markets Trump the political brand. Introduction: Yes, there is a method ; Tipster ; The tough and tireless Roger Stone ; Ross for boss ; The America we deserve ; The Trump RV ; Standing Pat ; I pledge I will not rename the White House ; The unreformed
- Part two: Playing the part: 2000-2010 : Trump finds a TV persona, sharpens his skills at attacking rivals, and grows in national stature. C.E.O. ; Bound for glory ; The N-word ; Trump ascendant ; Wolfgang does not have any recollection ; Below the belt ; Staying tuned
- Part three: Settling on a political voice: 2010-2013 : Trump builds a political team and slowly learns the power of social media. Creating a brain trust ; A party Trump likes the sound of ; Born in the USA ; Roasted ; The twitterer ; Remaining a player
- Part four: The race before the race: 2013-2014 : a productive detour onto the gubernatorial trail in New York. Sitting on the hood of a car ; Selling Trump to Trump ; Like a hurricane ; An enlightening distraction ; Staying sharp ; Flannel shirt
- Part five: To the escalator: 2014-2015 : A popularist politician emerges. Outwit, outplay, outlast ; Team of apprenti ; How the wall got built ; The announcement
- Epilogue: The centre cannot hold.