The microbrewery handbook : craft, brew, and build your own microbrewery success

The microbrewery handbook : craft, brew, and build your own microbrewery success /

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Bibliographic Details
Main Author: Reeves, D. C. (Author)
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Subjects:
Microbreweries.
Beer industry.
New business enterprises.
Online Access:Connect to this title online (unlimited simultaneous users allowed; 325 uses per year)
Table of Contents:
  • Machine generated contents note: 1. Before You Begin
  • 2. How to Use This Book
  • pt. I Basics
  • 3. State of the Industry
  • for Now
  • 4. Focus on Your Taproom First
  • 5. How to Differentiate Your Brewery
  • 6. Industry Q&A: Dogfish Head CEO Sam Calagione
  • pt. II Building Your Microbrewery
  • 7. Tips to Start Your Business Plan
  • 8. Figuring Out Your Financials
  • 9. Finance Q&A with Bhramari Brewing CEO Audra Gaiziunas
  • 10. Finding the Dollars to Get Started
  • 11. Sizing up the Brewery
  • 12. Wonderful World of Permitting and Zoning
  • 13. What to Ask Your Architect and Contractors
  • 14. Best Practices Q&A: Jester King Founder Jeffrey Stuffings
  • pt. III Keys to Success: Leadership and Company Culture
  • 15. Start to a Successful Brewery: Keys to Strong Leadership
  • 16. How to Hire Well and Eliminate Turnover in Three Steps
  • 17. How to Have Happy Employees
  • 18. Common Barriers to a Strong Company Culture
  • 19. Employee Engagement Q&A: Quint Studer
  • pt. IV Creating an Incredible Customer Experience
  • 20. Customer Service Tips
  • 21. How to Program Your Taproom to Build Revenue
  • 22. Keys to Improving Day-to-Day Taproom Operations
  • 23. Value of Finding and Preserving Mentorship
  • 24. Best Practices Q&A: Burial Beer Co. Co-Founder Doug Reiser
  • pt. V Getting the Word Out: Branding, Social Media, and Public Relations
  • 25. Why Branding Matters
  • 26. Tips for Improving Your Social Media Presence
  • 27. How to Get the Local Media on Your Side
  • pt. VI Capturing the Heart of Your Brewery: How to Love Your Community
  • 28. Love Your Community, and It Will Love You Back
  • 29. Community Q&A: Creature Comforts Brewing Co.'s Matt Stevens.

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