Narrative and numbers : the value of stories in business

Narrative and numbers : the value of stories in business /

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"How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to n...

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Bibliographic Details
Main Author: Damodaran, Aswath (Author)
Format: Electronic eBook
Language:English
Published: New York : Columbia Business School Publishing, Columbia University Press, [2017]
Series:Columbia Business School publishing.
Subjects:
Corporations > Valuation.
BUSINESS & ECONOMICS > Finance > General.
BUSINESS & ECONOMICS > Accounting > Financial.
Corporations > Valuation
Online Access:Connect to this title online (unlimited users allowed)
Table of Contents:
  • Frontmatter
  • Contents
  • Preface
  • 1. A Tale of Two Tribes
  • 2. Tell Me a Story
  • 3. The Elements of Storytelling
  • 4. The Power of Numbers
  • 5. Number-Crunching Tools
  • 6. Building a Narrative
  • 7. Test-Driving a Narrative
  • 8. From Narratives to Numbers
  • 9. Numbers to Value
  • 10. Improving and Modifying Your Narrative-- The Feedback Loop
  • 11. Narrative Alterations--The Real World Intrudes
  • 12. News and Narratives
  • 13. Go Big--The Macro Story
  • 14. The Corporate Life Cycle
  • 15. The Managerial Challenge
  • 16. The Endgame
  • Notes
  • Index.

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