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|2 doi
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|a 68BFC81B-9A11-4831-A692-A47ED9448B47
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|n http://www.overdrive.com
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|a 501/.4
|2 23
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1 |
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|a Cormick, Craig,
|d 1961-
|e author.
|
| 245 |
1 |
4 |
|a The science of communicating science :
|b the ultimate guide /
|c Dr Craig Cormick
|
| 264 |
|
1 |
|a Clayton, South VIC :
|b CSIRO Publishing ;
|a Wallingford, Oxfordshire ;
|a Boston, MA :
|b CABI,
|c [2019]
|
| 264 |
|
4 |
|c ©2019
|
| 300 |
|
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|a 1 online resource (vi, 249 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
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|a online resource
|b cr
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|a Includes bibliographical references and index
|
| 505 |
0 |
0 |
|a Machine generated contents note:
|t GROUND RULES --
|g 1.
|t What makes good science communication? (in fewer than 280 characters) --
|g 2.
|t Why we need to communicate science better --
|g 3.
|t Burying the deficit model --
|g 4.
|t Objective! Your honour! --
|g 5.
|t What do the public really think about science? --
|g 6.
|t There is no one public: Making sense of segmentation --
|t COMMUNICATION TOOLS --
|g 7.
|t Messages and metaphors --
|g 8.
|t Once upon a time: Storytelling --
|g 9.
|t Trust me, I'm a scientist --
|g 10.
|t Media matters --
|g 11.
|t Being a social media superstar --
|g 12.
|t I've been framed! The art of framing --
|g 13.
|t Who's afraid of public speaking? --
|g 14.
|t Getting engaged --
|g 15.
|t P-values: Policy and politics --
|g 16.
|t Evaluation: Metrics, damn metrics and statistics --
|t WHEN THINGS GET HARD --
|g 17.
|t I'm a believer! Understanding different beliefs --
|g 18.
|t risky business of communicating risk --
|g 19.
|t Valuing values --
|g 20.
|t Can you really change behaviours? --
|g 21.
|t Communicating controversies: The good, the bad and the ugly --
|g 22.
|t Debunking bunkum --
|t SCIENCE COMMUNICATION ISSUES --
|g 23.
|t Fantastic ethics and where to find them --
|g 24.
|t Why we don't actually know what we think we know --
|g 25.
|t Last words: Sermon on the Endnote.
|
| 533 |
|
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|a Electronic reproduction.
|b Ann Arbor, MI
|n Available via World Wide Web.
|
| 588 |
|
|
|a Description based on print version record
|
| 650 |
|
0 |
|a Communication in science.
|
| 650 |
|
0 |
|a Science.
|
| 653 |
|
|
|a Australian
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 776 |
0 |
8 |
|i Print version:
|a Cormick, Craig, 1961-
|t Science of communicating science.
|d Clayton, South VIC : CSIRO Publishing ; Wallingford, Oxfordshire ; Boston, MA : CABI, [2019]
|z 1789245141
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| 856 |
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