Sustainable destination branding and marketing : strategies for tourism development

Sustainable destination branding and marketing : strategies for tourism development /

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Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Sharma, Anukrati, 1981- (Editor), Pulido Fernández, Juan Ignacio (Editor), Hassan, Azizul (Editor)
Format: Electronic eBook
Language:English
Published: Wallington, Oxfordshire, UK ; Boston, Massachusetts : CAB International, [2020]
Subjects:
Sustainable tourism > Marketing.
Place marketing.
Branding (Marketing)
Online Access:Connect to this title online (unlimited simultaneous users allowed; 325 uses per year)
Table of Contents:
  • Machine generated contents note: 1. Brand Dubai: Sustaining its Luxury Image / Sanjay Nadkarni
  • 2. Branding of Spanish Civil War Sites to Promote Sustainable Rural Tourism / Maria-Eugenia Ruiz-Molina
  • 3. Relationship of Food, Tourism, Destination Branding and Marketing / Victor Ronald Mweiwa
  • 4. Theoretical Approach to Strategies of Marketing in the Scope of Tourism Destination Types / Ilke Bajarangil
  • 5. Enhancing a Destination's Marketing and Promotion: Lessons from Malaysia / Lim Cha Ling
  • 6. Setting a Brand Image through Film Tourism / Gul Erkol Bayram
  • 7. Ethical Comments Revolving around Post-disaster Marketing / Maximiliano E. Korstanje
  • 8. Rural Tourism Development in Egypt: Contemporary Insights / Moustafa A. Mekawy
  • 9. Sustainable Tourism Policies and Corporate Branding: Case of LUX* Resorts & Hotels / Vishnee Sowamber
  • 10. World Heritage Sites and Their Impact in the Context of Destination Marketing / Hulisi Binbasioglu
  • 11. Accessible Tourism: An Inseparable Part of Sustainable Tourism / Serap Akdu
  • 12. Investigating the Factors Affecting Tourism Development in Victoria Falls, Zimbabwe / Anshul Garg
  • 13. Influence of Government Policies on Sustainable Tourism Development in Malawi / Elson Mankhomwa
  • 14. Environmental Sustainability on Tourism Business Enterprise: Model and Case / Hengky Sumisto Halim
  • 15. Key Strategies to Promote the Incorporation of Sustainability in Tourists' Behaviour / Juan Ignacio Pulido-Ferndndez
  • 16. Rural Tourism: An Asset for Sustainable Development / Kemal Birdir
  • 17. Dark Tourism in Terms of Local People, Emotions and Experiences: A Case or Gallipoli / Nese Kafa
  • 18. Digital Marketing and Virtual Tourism to Enhance Destination AccessibiUty / Daniel Weiss
  • 19. Security Issues and the Image of Tourist Destination / Maximiliano E. Korstanje
  • 20. Exploring the Future of Sustainable Tourism / Anukrati Shanna.

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