Coca-Cola The Real Story Behind the Real Thing /
With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product tr...
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| Corporate Authors: | , , |
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| Format: | Electronic Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2012], c2009.
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| Subjects: | |
| Online Access: | View this video online (Access ends May 3, 2026) |
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| 245 | 0 | 0 | |a Coca-Cola |h [electronic resource] : |b The Real Story Behind the Real Thing / |c CNBC (Television network). |
| 246 | 3 | 0 | |a Real Story Behind Real Thing |
| 260 | |a New York, N.Y. : |b Infobase, |c [2012], c2009. | ||
| 300 | |a 1 streaming video file (56 min.) : |b sd., col., digital file. | ||
| 500 | |a Encoded with permission for digital streaming by Infobase on January 20, 2012. | ||
| 500 | |a Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 505 | 0 | |a Introduction: Coca-Cola: The Real Story Behind the Real Thing (1:42) -- Marketing is Paramount (2:16) -- I'd Like to Teach the World to Sing (2:21) -- The Anti-Soda Backlash (1:39) -- The Contour Bottle (2:26) -- Coke Belongs to the American People (2:52) -- Coke's Ingredients (1:59) -- The Company's Greatest Leader (1:59) -- The Pepsi Challenge (2:22) -- Delivering Coke in South Africa (2:04) -- Coke Prospers in Africa (1:57) -- Coke is Part of the Journey (2:00) -- Untapped Potential (2:16) -- Ozarks Coca-Cola Bottling Company (2:27) -- The Coca-Cola Company Doesn't Make Coke (2:08) -- Coke and its Bottlers (1:57) -- Battling to Control Cost (1:32) -- The Freestyle Jet Machine (2:43) -- The Next Big Thing (2:00) -- Choice Is It (1:42) -- Credits: Coca-Cola: The Real Story Behind the Real Thing (0:45) | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry. | ||
| 521 | 2 | |a 6 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 540 | |a Public performance rights (PPR) granted for SCU authorized use only. Please email eresources@scu.edu for details. License start & end dates: 2023-05-03 to 2026-05-03. | ||
| 546 | |a Closed-captioned. | ||
| 588 | |a Title from distributor's description. | ||
| 650 | 0 | |a Beverage industry. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 0 | |a Wholesale trade. | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 7 | |a Videorecording. |2 local | |
| 710 | 2 | |a CNBC (Television network). | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Infobase. | |
| 740 | 0 | |a Films on Demand streaming video. | |
| 776 | 0 | |i Originally produced: |d CNBC (Television network), 2009. | |
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