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|a Hadas, Leora,
|e author.
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|a Authorship as promotional discourse in the screen industries :
|b selling genius /
|c Leora Hadas.
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| 264 |
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1 |
|a London :
|b Routledge, Taylor & Francis Group,
|c 2020.
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|a 1 online resource (xii, 196 pages) :
|b illustrations.
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|a Routledge studies in media and cultural industries ;
|v 6
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author
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|a Electronic reproduction.
|b Ann Arbor, MI
|n Available via World Wide Web.
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|a Dr. Leora Hadas is an Assistant Professor at the Department of Cultural, Media and Visual Studies at the University of Nottingham. Her research has been published in Cinema Journal and Critical Studies in Media Communication. Research interests include media industries and production cultures, promotion and paratexts, and sustainability in media production
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