Everyday business storytelling : create, simplify, and adapt a visual narrtive for any audience /
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| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2021]
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| Subjects: | |
| Online Access: | Connect to this title online (unlimited simultaneous users allowed; 325 uses per year) |
Table of Contents:
- Machine generated contents note: What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)
- pt. 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling
- ch. 1 Meet the Brain Scientists
- ch. 2 Data (Yes, Sometimes Overused) Is Not the Villain
- pt. 2 Ok, I'm in-How Do I Get Started with Business Storytelling?
- ch. 3 Four Signposts
- ch. 4 WHY, WHAT and HOW of Business Storytelling
- ch. 5 Your BIG Idea
- ch. 6 Putting It All Together: Sample Story
- pt. 3 Thanks, got the Basics. What Else Can Help Me?
- ch. 7 Push Your Story Forward with Active Headlines
- ch. 8 Simple Path to Building Your BIG Idea
- ch. 9 Five Well-Tested Ways to Visualize Your Story
- pt. 4 Lets see the magic! How Does Storytelling Show Up in Everyday Business?
- ch. 10 Making a Recommendation
- ch. 11 Providing an Update
- ch. 12 Crafting an Email
- ch. 13 Creating a One-Pager
- pt. 5 But wait! How Do I Flex My Story?
- ch. 14 Audience Is Everything: A Manifesto
- ch. 15 You've Got Five Minutes with an Executive Go!
- ch. 16 Your Audience Is Diverse How Can You Please Everyone?
- ch. 17 You're Told "Only Three to Five Slides"
- ch. 18 Team Presentations: Who Does What?
- ch. 19 When Your Audience Is Virtual
- pt. 6 All together now: Building a Common Language of Storytelling
- ch. 20 Fostering a Culture of Story Coaches
- ch. 21 Five Ways Managers Can Reinforce Storytelling
- ch. 22 Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching
- Your everyday business storytelling journey starts right now #nomarefrankendecks.