Designing experiences

Designing experiences /

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J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish

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Bibliographic Details
Main Authors: Rossman, J. Robert (James Robert), 1946- (Author), Duerden, Mathew D. (Author)
Format: Electronic eBook
Language:English
Published: New York : Columbia University Press, [2019]
Subjects:
Customer relations.
Customer services.
Experience.
Target marketing.
BUSINESS & ECONOMICS > Management.
Customer relations
Customer services
Experience
Target marketing
Consommateurs.
Service à la clientèle.
Cibles (marketing)
Online Access:Connect to this title online (unlimited users allowed)
Description
Summary:J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish
Physical Description:1 online resource (xvi, 205 pages) : illustrations
Bibliography:Includes bibliographical references and index
ISBN:9780231549516
0231549512

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