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|a 658.827
|2 23
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1 |
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|a MEYERSON, ROB.
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| 245 |
1 |
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|a BRAND NAMING
|h [electronic resource] :
|b the complete guide to creating a name for your company, product, or service.
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| 260 |
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|a [S.l.] :
|b BUSINESS EXPERT PRESS,
|c 2021.
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| 300 |
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|a 1 online resource.
|
| 505 |
0 |
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|a Part I. Background and basics. Chapter 1. How brand naming works ; Chapter 2. Types of brand names ; Chapter 3. The basic naming process -- Part II. Hundreds of ideas. Chapter 4. The naming brief ; Chapter 5. Getting set up ; Chapter 6. Basic name generation ; Chapter 7. Building out the list -- Part III. Narrowing down to one. Chapter 8. Shortlisting ; Chapter 9. Trademark prescreening ; Chapter 10. Linguistic checks ; Chapter 11. What about the domain? ; Chapter 12. Presenting names ; Chapter 13. Full legal and final selection ; Chapter 14. Securing and launching the new name -- Part IV. Resources.
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| 533 |
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|a Electronic reproduction.
|b Ann Arbor, MI
|n Available via World Wide Web.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Brand name products.
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| 650 |
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|a Business names.
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| 710 |
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|a ProQuest (Firm)
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|i Print version:
|z 1637421559
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