BRAND NAMING the complete guide to creating a name for your company, product, or service.
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
BUSINESS EXPERT PRESS,
2021.
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| Subjects: | |
| Online Access: | Connect to this title online (unlimited simultaneous users allowed; 325 uses per year) |
Table of Contents:
- Part I. Background and basics. Chapter 1. How brand naming works ; Chapter 2. Types of brand names ; Chapter 3. The basic naming process
- Part II. Hundreds of ideas. Chapter 4. The naming brief ; Chapter 5. Getting set up ; Chapter 6. Basic name generation ; Chapter 7. Building out the list
- Part III. Narrowing down to one. Chapter 8. Shortlisting ; Chapter 9. Trademark prescreening ; Chapter 10. Linguistic checks ; Chapter 11. What about the domain? ; Chapter 12. Presenting names ; Chapter 13. Full legal and final selection ; Chapter 14. Securing and launching the new name
- Part IV. Resources.