Product development : an engineer's guide to business considerations, real-world product testing, and launch /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
2022.
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| Subjects: | |
| Online Access: | Connect to this title online (unlimited simultaneous users allowed; 325 uses per year) |
Table of Contents:
- Machine generated contents note: 1. Introduction to Product Development
- Project Management and Product Development
- What Is Product Development?
- How This Book Is Organized
- 2. Role of Marketing in Product Development
- Corporate Strategy
- Strategic Planning
- Marketing, Sales, and the Four Ps
- 1st P
- Product
- Example of Product Displacement
- 2nd P
- Promotion
- 3rd P
- Pricing
- 4th P
- Placement
- Business Case
- Roles of Marketing and Engineering in Product Development
- Marketing Services
- New Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy
- 3. Role of the Engineering Group in Product Development
- Driving Products
- the Engineering Perspective
- Engineering Disciplines
- Engineering Process
- Ergonomics (Human Factors Engineering)
- Additional Design Considerations
- Product Liability
- Government Oversight
- Consumer Protection in the United States
- Discussion Case 3.1 Lawsuit over Hot Coffee
- Design Challenges
- Product Misuse
- Problems with Product Development
- 4. Core Team and Teamwork in Product Development
- Executive's Role in Product Development
- Working Within the Strategic Plan
- Project Management Processes
- Who Should Be Involved in Product Development?
- Constraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies
- Essentials of Teamwork and Communications across Functional Lines
- Project/Product Communication
- Budgets, Schedules, and Miscellaneous Small Tasks
- Leadership in Product Development
- How Do Leaders Go Wrong?
- Roles of Accounting and Finance
- Decision Points and Net Present Value (NPV)
- Bigger Picture
- Driving Product Development
- Working in Silos and with Stakeholders
- Identifying Stakeholders
- 5. Getting Started
- Project Approved: Product/Project Management and Engineering
- Taking the Business Case from Concept to Reality
- Basic Research
- Applied Research
- Project Management in Product Development
- Why Do Projects Fail?
- Traditional and Agile Project Management
- Sample Project Plan
- Detailed Table of Contents
- True Case Study
- Company Dysfunction and a Lack of Project Management
- Developing and Controlling Scope
- Using a Work Breakdown Structure (WBS)
- Developing a Budget and Cash Flows
- Agile PM
- Vision Statement
- Agile Hybrid in Action
- Marketing Natural Gas in the Southeastern United States: Gas South, A True Story
- Discussion Case 5.1 True Story: Product Development Without Project Management
- 6. Product Development for Small Firms and Entrepreneurs
- Funding for Your Start-Up: A Necessary Ingredient
- Loans from the Bank and Small Business Administration (SBA)
- Funding from Venture Capitalists
- Funding by Issuing Shares of Stock
- Funding with Angel Investors
- Other Sources of Business and Financial Assistance
- Summary on Product Development and Sources of Funding
- Small Firm Challenges
- Lack of Structured Planning
- Marketing Message Not Strong or Clear
- Legal and Regulatory Obstacles
- Use of a Product Roadmap
- Innovation
- When (Or If) to Patent
- 7. Manufacturing the New Product
- State of Manufacturing
- New Manufacturing Advances
- 8. Engineering Product Design and Testing
- Managing the Approved Scope and Budget
- Why Is This Important?
- Project Lifecycle
- True Story: Ignoring the Warning Signs
- Preventing Failure and Surprises: Performing a Risk Review
- Two Types of Risk Review: Qualitative and Quantitative
- Design and Status Reviews
- Modeling
- Speeding Product Development
- Integrating Supply Chain and Manufacturing
- Role of Supply Chain in Product Development
- Proposals, Pricing, Statements of Work (SOWs)
- New Technologies
- Identification and Adaptation
- Alignment with Business Strategy
- Using SWOT
- Gates and Stakeholders
- 9. Successful Product Launch and Post Review
- Pricing
- Integrated Marketing
- Product Development
- Post Review
- 10. Summary
- Connecting the Dots
- Logical Process Flow.